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    Essentials of Marketing Study Set 3
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    Exam 11: Product Management and New-Product Development
  5. Question
    Product Life Cycles ______
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Product Life Cycles ______

Question 216

Question 216

Multiple Choice

Product life cycles ______.


A) last 5 years for each product idea
B) average 90 days
C) are very long for movies
D) vary in length but are generally getting shorter
E) are identical in length across all geographic regions

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