Which of the Following Statements About "New Products" Is FALSE

Multiple Choice

Which of the following statements about "new products" is FALSE?

A) In order for it to be advertised as new, there should be a functionally significant change in the product-according to the FTC.
B) A product should be considered "new" by a particular firm if it is new in any way for that company.
C) The FTC considers six months as the maximum time that a product should be called "new."
D) According to the FTC, a product may be called "new" as long as the firm has made at least some minor change in the package or product.
E) A marketing manager should consider a product new if it is aimed at new markets.