In the New-Product Development Process,an ROI Estimate Is Needed During

Multiple Choice

In the new-product development process,an ROI estimate is needed during four of the stages,namely,______.

A) commercialization, development, idea generation, and screening
B) idea generation, commercialization, development, and idea evaluation
C) commercialization, idea generation, idea evaluation, and screening
D) idea generation, development, idea evaluation, and screening
E) commercialization, development, idea evaluation, and screening