Lisa Wants to Book a Hotel Suite at Luxury International

Multiple Choice

Lisa wants to book a hotel suite at Luxury International and looks up the company website for information about the range of services offered,the prices,the hours of operation,the phone number,and the address.She makes a phone call to the hotel,which is promptly answered by the front office.Later the bellman opens the door and takes her luggage and the concierge helps her make a dinner reservation.Each of these contacts with Luxury International is called a ______.

A) point of contact
B) corporate interface
C) touchpoint
D) contact opportunity
E) opportunism