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    Exam 8: Elements of Product Planning for Goods and Services
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    To Assess Products Through the Eyes of the Consumer,managers Should
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To Assess Products Through the Eyes of the Consumer,managers Should

Question 59

Question 59

Multiple Choice

To assess products through the eyes of the consumer,managers should focus on


A) tangible product components.
B) production quality.
C) pricing.
D) total satisfaction and benefits for users.
E) eye-catching packaging.

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