Identify the Correct Sequence of the Levels Involved in Building

Multiple Choice

Identify the correct sequence of the levels involved in building brand familiarity.

A) Brand activation, brand rejection, brand recognition, brand preference, brand insistence.
B) Brand insistence, brand equity, brand evaluation, brand insistence, brand rejection.
C) Brand rejection, brand nonrecognition, brand recognition, brand preference, brand insistence.
D) Brand evaluation, brand preference, brand recognition, brand rejection, brand activation.
E) Brand rejection, brand nonrecognition, brand recognition, brand activation, brand equity.