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    Wilbur Donald Has Had Good Experience Using Crest Toothpaste,and He
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Wilbur Donald Has Had Good Experience Using Crest Toothpaste,and He

Question 271

Question 271

Multiple Choice

Wilbur Donald has had good experience using Crest toothpaste,and he is in the habit of buying it.His level of brand familiarity for Crest is


A) brand insistence.
B) brand preference
C) brand desire.
D) brand recognition.
E) brand identity.

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