Carlotta Issa Is Shopping for a New Pair of Jeans

Multiple Choice

Carlotta Issa is shopping for a new pair of jeans. She has had good experiences with Jordache jeans in the past and is looking for Jordache now. She probably will buy Jordache if she finds some that are at least as good-looking as competitive jeans. This is a good example of:

A) brand rejection.
B) brand recognition.
C) brand remembrance.
D) brand preference.
E) brand insistence.