Fresher Foods Co

Multiple Choice

Fresher Foods Co. manufactures and sells a variety of dairy products under the Fresh Farm brand name. It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name. For its new line, Fresher Foods is using ______.

A) a family brand
B) an individual brand
C) a dealer brand
D) a private brand
E) a select brand