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    Basic Marketing Study Set 1
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    Exam 7: Improving Decisions With Marketing Information
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    A Marketing Information System (MIS) Is an Organized Way of Continually
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A Marketing Information System (MIS) Is an Organized Way of Continually

Question 209

Question 209

True/False

A marketing information system (MIS) is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

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