Multiple Choice
Which of the following is the correct sequence of steps in the marketing research process?
A) Getting problem-specific data; interpreting data; defining the problem; analyzing the situation; solving the problem.
B) Analyzing the situation; getting problem-specific data; interpreting data; defining the problem; solving the problem.
C) Defining the problem; getting problem-specific data; interpreting data; analyzing the situation; solving the problem.
D) Defining the problem; analyzing the situation; getting problem-specific data; interpreting the data; solving the problem.
E) None of these is the correct sequence of steps in the marketing research process.
Correct Answer:

Verified
Correct Answer:
Verified
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