What Is the Likely Advantage of Using Online Focus Groups

Multiple Choice

What is the likely advantage of using online focus groups in marketing research?

A) People may not feel free to express their honest thoughts in groups.
B) The results of the research can be measured objectively.
C) Domination of the group by an aggressive individual is less likely to happen.
D) The participants are always the representative of the broader target market.
E) Conclusions of a session do not vary depending on who watches it.