Which of the Following Is True of International Marketing Research

Multiple Choice

Which of the following is true of international marketing research?

A) If a firm is well-established internationally,working with local market research firms in the countries of interest is less useful.
B) It is impossible to coordinate similar marketing research efforts under way in several countries due to language and cultural differences.
C) Accurate data (both primary and secondary data) may be hard to find in international markets.
D) It is impossible to standardize the elements of an international marketing information system.
E) Comparing the results of one market area to another complicates a home office manager's understanding of markets.