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  3. Study Set
    Essentials of Marketing Study Set 3
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    Exam 6: Focusing Marketing Strategy With Segmentation and Positioning
  5. Question
    The Customer Type Component of the Product-Market Should Include: ______
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The Customer Type Component of the Product-Market Should Include: ______

Question 168

Question 168

Multiple Choice

The customer type component of the product-market should include: ______.


A) the buyer of the product
B) the type of good and service
C) the user of the product
D) the geographic area where customers live
E) the guarantees offered

Correct Answer:

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