Clustering Techniques Applied to Segmenting Markets ______

Multiple Choice

Clustering techniques applied to segmenting markets ______.

A) usually require computers to group people based on data from market research
B) remove the need for managerial judgment
C) eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers
D) affect the customer’s purchase of specific product or brand
E) include the specialty markets that the segmenters are working with