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  3. Study Set
    Basic Marketing Study Set 1
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    Exam 18: Implementing and Controlling Marketing Plans: Evolution and Revolution
  5. Question
    The ____ Approach Shows Operating Managers and Salespeople What They've
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The ____ Approach Shows Operating Managers and Salespeople What They've

Question 89

Question 89

Multiple Choice

The ____ approach shows operating managers and salespeople what they've actually contributed to covering general overhead and profit.


A) net margin
B) full-cost
C) marketing overhead
D) contribution margin
E) net profit

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