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    Exam 3: Entrepreneurial Strategy: Generating and Exploiting New Entries
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    The Costs That Must Be Borne by Customers If They
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The Costs That Must Be Borne by Customers If They

Question 27

Question 27

Multiple Choice

The costs that must be borne by customers if they are to stop purchasing from the current supplier and begin purchasing from another is(are) :


A) customer switching costs.
B) lead time.
C) resource costs.
D) resource bundle errors.

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