Benjamin Wishes to Open a New Home Furnishing Company That

Multiple Choice

Benjamin wishes to open a new home furnishing company that will have no services that are particularly distinctive compared to competitors in this well-established field;the business will require a sizable investment.In which part of the entrepreneurial strategy matrix is new company likely to be located?

A) Upper-left quadrant
B) Lower-left quadrant
C) Upper-right quadrant
D) Lower-right quadrant
E) Center