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    Selling the Rights to Use a Company's Brand Name in Return
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Selling the Rights to Use a Company's Brand Name in Return

Question 111

Question 111

Multiple Choice

Selling the rights to use a company's brand name in return for a lump-sum payment and a share of the buyer's profits is referred to as:


A) offshoring.
B) a joint venture.
C) exporting.
D) franchising.
E) royalty facilitation.

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