A Firm That Has Traditionally Succeeded on the Basis of Its

Multiple Choice

A firm that has traditionally succeeded on the basis of its innovative products and excellent customer service has started to place greater emphasis on reducing waste and providing its customers with the lowest priced product.Which of the following most accurately describes this change of competitive strategy?

A) Cost leadership to differentiation.
B) Focus to cost leadership.
C) Differentiation to focus.
D) Cost leadership to focus.
E) Differentiation to cost leadership.