Gordon Manufacturing Produces High-End Furniture Products for the Luxury Hotel

Essay

Gordon Manufacturing produces high-end furniture products for the luxury hotel industry.Gordon has succeeded through excellence in design,careful attention to detail in manufacturing and in customer service,and through continuous product innovation.The manufacturing process at Gordon begins with a close consultation with each customer so that the finished product exactly meets the customer's specifications.This commonly means unique designs,special fabrics,and high levels of manufacturing quality.In addition,Gordon believes that a key competitive edge it has over other competitors is that it has an outstanding design staff that is able to work with customers to come up with product designs that go beyond the customer's expectations.
Required: What is the competitive strategy for Gordon Manufacturing? Explain your answer in two or three sentences.