Customer Equity Is a Type of Analysis Used To

Multiple Choice

Customer equity is a type of analysis used to:

A) Assess the ethical practices of each salesperson-customer relationship.
B) Assess the current profit potential of a customer.
C) Assess the long term profit potential of a customer.
D) Assess the current profit potential of all the firm's customers.
E) Assess the long term profit potential of all the firm's customers.