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Neiman Marcus Uses Time-Released Atomizers Which Spray a Lavender Scent

Question 64

Multiple Choice

Neiman Marcus uses time-released atomizers which spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and even increases sales.Which of the following design objectives would this practice most likely satisfy?


A) Design should consider cost versus value.
B) Design should be flexible.
C) Design should be consistent with the retailer's strategy.
D) Design should positively influence consumer behavior.
E) Design should include aromatherapy.

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