Why Can a Vendor in a Better Position to Manage

Multiple Choice

Why can a vendor in a better position to manage a category than a smaller retailer?

A) Retailers manage brands more often than categories.
B) Retailers manage merchandise groups having little experience with categories.
C) Vendors have superior information through their focus on a specific category and acquire insights from working with different retailers.
D) Vendors work to manage higher sales within their companies.
E) Retailers are traditionally poor category managers.