Which of the Following Statements About Assortment Is NOT True

Multiple Choice

Which of the following statements about assortment is NOT true?

A) The number of SKUs to offer in a merchandise category is strategic decision.
B) The breadth and depth of the assortment in a merchandise category can affect the retailer's brand image.
C) Consumers want to have unlimited choices in merchandise.
D) Customers buy more if there are modest reductions of redundant items in assortments.
E) Buyers need to consider the degree to which categories in a department complement each other.