Question 1

The offering of merchandise NOT typically associated with the store type is called:

Accepted Answer

A) scrambled merchandising. 
B) intratype competition. 
C) product diversification. 
D) channel conflict. 
E) vertical differentiation.

Question 2

If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its stores within a 300-mile radius,the chain would be practicing

Accepted Answer

A) vertical integration. 
B) channel expansion. 
C) horizontal expansion. 
D) opportunity incrementing. 
E) service marketing.

Question 3

A retailer that asks their customers to bring their own shopping bags or charges 5¢ per bag,but does not engage in any other corporate social responsibilities unless required by law,would be considered in what stage in their strategy?

Accepted Answer

A) Initial stage 
B) Second stage 
C) Tertiary stage 
D) Fourth stage 
E) Acquisition stage

Question 4

CVS,Walgreens and Rite Aid are _________ competitors.

Accepted Answer

A) indirect 
B) intratype 
C) intertype 
D) vertical 
E) horizontal

Question 5

The Chinese distribution system:

Accepted Answer

A) has a smaller percentage of people employed in distribution than the U.S. 
B) is characterized by small stores with a large wholesale industry. 
C) is more efficient than the distribution system in the U.S. 
D) is more similar to U.S.distribution systems than Europe's systems.

Exam 1: Introduction to the World of Retailing

The offering of merchandise NOT typically associated with the store type is called:

If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its stores within a 300-mile radius,the chain would be practicing

A retailer that asks their customers to bring their own shopping bags or charges 5¢ per bag,but does not engage in any other corporate social responsibilities unless required by law,would be considered in what stage in their strategy?

CVS,Walgreens and Rite Aid are _________ competitors.

The Chinese distribution system: