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Ingvar Kamprad,the Founder of the Swedish-Based Home Furnishing Retail Chain,IKEA,discovered

Question 4

Multiple Choice

Ingvar Kamprad,the founder of the Swedish-based home furnishing retail chain,IKEA,discovered in his youth that he could make a profit by buying in bulk and selling the items individually at a low price.This concept is one of the activities retailers do:


A) to create value.
B) for integration.
C) to display corporate social responsibility.
D) to create a retail mix.
E) to be ethical.

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