Multiple Choice
What is the drawback of utilizing category captains?
A) The vendor category captain could take advantage of their position and maximize their own sales.
B) Retailers tend to ignore recommendations of the category captain.
C) Retailers take advantage of the information and misuse it.
D) Retailers can take advantage of their position and minimize competing brands.
E) Vendor category captains are not in a good position when compared to retailers to manage a category.
Correct Answer:

Verified
Correct Answer:
Verified
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