A Retail Mix Refers to

Multiple Choice

A retail mix refers to

A) a strategy for identifying primary competitors through market research.
B) the idea of selling similar merchandise using different types of retail outlets, such as drug and department stores.
C) the concept of offering merchandise not typically associated with their type of store.
D) a set of decisions retailers make to satisfy customer needs and influence their purchase decisions.
E) a retailer's decision to undertake wholesaling and manufacturing activities.