Alpha Gamma Manufacturing Corp

Multiple Choice

Alpha Gamma Manufacturing Corp. uses a new technology that allows it to produce standard goods in an economical way. In contrast, its competitors strive for uniqueness and use technologies that offer unique products for which customers are willing to pay a premium price. In this case, Alpha Gamma Manufacturing has an advantage over its competitors because it has adopted a _____ strategy.

A) vertical integration
B) differentiation
C) low-cost
D) premium pricing
E) predatory pricing