Rick Is the Marketing Head of a Firm

Multiple Choice

Rick is the marketing head of a firm. He usually strives for long-term improvement rather than short-term profit, regardless of the economic environment. In the context of Deming's 14 points of quality, this is an example of

A) creating constancy of purpose.
B) adopting a new philosophy.
C) improving constantly and forever the system of production and service.
D) taking action to accomplish the transformation.
E) offering training and retraining.