Lawrence and Lorsch Found That

Multiple Choice

Lawrence and Lorsch found that

A) highly differentiated firms were successful if they had low levels of integration.
B) lowly differentiated firms were successful if they had low levels of integration.
C) highly differentiated firms were successful if they had high levels of integration.
D) lowly differentiated firms were successful if they had vertical integration.
E) highly differentiated firms were successful if they had vertical integration.