Farouk's Falafels, a Chain of Middle Eastern Restaurants, Periodically Compares

Multiple Choice

Farouk's Falafels, a chain of Middle Eastern restaurants, periodically compares its quality and service levels to other successful restaurants in order to continually improve its own performance. This practice is known as _____.

A) maneuvering
B) strategic mapping
C) benchmarking
D) corporate espionage
E) competitive intelligence