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Which of the Following Is Not One of the Pitfalls

Question 3

Multiple Choice

Which of the following is not one of the pitfalls of pursuing a differentiation strategy?


A) trying to strongly differentiate the company's product from those of rivals rather than be content with weak product differentiation
B) over-differentiating so that the features and attributes incorporated exceed buyer needs and requirements
C) trying to charge too high a price premium for the differentiating features
D) differentiating on features or attributes that rivals can easily copy
E) overspending on efforts to differentiate the company's product offering

Correct Answer:

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