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A Company's Resources Are Competitive Assets That Are Owned or Controlled

Question 33

Multiple Choice

A company's resources are competitive assets that are owned or controlled by the company and include


A) financial resources such as a company's credit rating and borrowing capacity.
B) tangible resources such as plants,distribution centers,and manufacturing equipment.
C) intangible assets such as brand recognition and buyer loyalty.
D) intangible assets such as having a results-oriented culture.
E) All of these choices are correct.

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