Evaluating Whether an Industry Presents a Sufficiently Attractive Business Opportunity

Multiple Choice

Evaluating whether an industry presents a sufficiently attractive business opportunity usually does not involve a consideration of which of the following factors?

A) the industry's growth potential
B) whether competitive pressures will likely grow stronger or weaker
C) whether the industry's future profitability will be favorably or unfavorably affected by the prevailing driving forces
D) the company's competitive position in the industry and its ability to perform industry key success factors
E) whether the industry's product is strongly or weakly differentiated