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    Exam 11: Building a Customer-Centric Organizationcustomer Relationship Management
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    Operational CRM Supports Back-Office Operations and Strategic Analysis and Includes
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Operational CRM Supports Back-Office Operations and Strategic Analysis and Includes

Question 42

Question 42

True/False

Operational CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.

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