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Danielle, Searching Online for a Hair Fall Control Shampoo, Entered

Question 15

Multiple Choice

Danielle, searching online for a hair fall control shampoo, entered the HairCare website. She noticed that the HairCare web page for shampoos also showed conditioners, hair gels, and hair dryers in the "Customers Who Bought This Item Also Bought" section in its product screens. Which of the following techniques does HairCare use in order to cross-sell its products?


A) market basket analysis
B) predictive analysis
C) what-if analysis
D) goal-seeking analysis

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