Shirley Yearwood Is an Analyst at a Retail Outlet and Is

Multiple Choice

Shirley Yearwood is an analyst at a retail outlet and is required to assess customer data to understand which items are more likely to be bought together. What analysis process will best help her to analyze purchasing habits of customers who bought gum boots along with umbrellas, ties along with shirts, and hair clips along with headbands among other related products?

A) online analytical processing
B) market basket analysis
C) what-if analysis
D) goal-seeking analysis