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Melloc Is One of Many Suppliers Selling Milk to Retail

Question 92

Multiple Choice

Melloc is one of many suppliers selling milk to retail customers. Since there are many sellers, price is a major determinant of market success. Which of the following statements about Melloc is true?


A) Melloc's customers have to deal with higher switching costs.
B) Melloc will be in a position to dictate terms with its customers.
C) Melloc faces powerful buyers in the retail market.
D) Melloc has a strong control over the market.

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