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Lifetime Television, an American Cable Television Company, Specifically Targets Female

Question 69

Multiple Choice

Lifetime Television, an American cable television company, specifically targets female viewers. The channel is devoted to movies, sitcoms, and dramas that are either geared toward women or feature women in lead roles. This is an example of a ________ strategy.


A) market leadership
B) cost leadership
C) focused niche
D) price leadership

Correct Answer:

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