CopyIT, a Copy Machine Manufacturing Company, Sustains Its Investment in Technological

Multiple Choice

CopyIT, a copy machine manufacturing company, sustains its investment in technological innovation, particularly in areas such as color science, digital imaging, and nanotechnology. These strategic investments, made only in specific areas, keep the company ahead of the competition. Which of the following messages does this example convey?

A) Large IT investments are essential for the success of a company in today's business environment.
B) Although many technologies are commodities, the ability to extract their value requires human imagination.
C) Very little of the IT spending in today's business environment is concentrated on running a business.
D) IT investments must be made on the most modern technology available in the market.