The Success of Web-Based Shopping Hinges on ________

Multiple Choice

The success of web-based shopping hinges on ________.

A) building stronger customer relationships and identifying the unique needs of each customer
B) building a reputation for exclusivity by offering a limited number and smaller variety of goods
C) providing goods at prices that are at par or just a little higher than brick-and-mortar stores
D) reducing security and identification checks and increasing the modes of payment available