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Chloe's, a Chain of Supermarkets, Is Conducting a Customer Survey

Question 113

Multiple Choice

Chloe's, a chain of supermarkets, is conducting a customer survey in its largest store, which is in California. Customers are asked to fill out questionnaires as they enter the store. The questionnaire is divided into sections that polls customers on the store's products and the e-commerce website. Which of the following is a drawback of the data collected through this poll?


A) It is not authentic.
B) It is incomplete.
C) It is not a valid method of soliciting customer feedback.
D) It is an unscientific method of collecting data.

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