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Disney Has a Smartphone App to Help Visitors Navigate Walt

Question 67

Multiple Choice

Disney has a Smartphone app to help visitors navigate Walt Disney World.It helps guests find shorter lines,food,restrooms,etc.The app helps increase guest enjoyment and time in the park,which leads to more revenue.The app is part of the ____ plan for Disney.


A) strategic
B) standing
C) contingency
D) tactical
E) operational

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