Executives at Lululemon Athletica Have Just Written a Plan That

Multiple Choice

Executives at Lululemon Athletica have just written a plan that allocates a large part of the firm's cash to a new product line.They have done this because they feel that they can get a real advantage over their competition and that the new product line will have a synergistic effect when combined with current products.What kind of plan is this?

A) Strategic
B) Standing
C) Contingency
D) Tactical
E) Operational