Firms That Compete in the Global Marketplace Typically Face Two

Multiple Choice

Firms that compete in the global marketplace typically face two types of competitive pressure: pressures for _____ and pressures to _____.

A) increasing investment; minimize consumer surplus
B) labor skill enhancement; minimize economies of scale
C) cost reductions; be locally responsive
D) global promotions; move down the efficiency frontier
E) product standardization; move up the experience curve