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Product Adaptation for a New Market

Question 29

Multiple Choice

Product adaptation for a new market


A) can be any part of the product, not necessarily the physical product.
B) must be the physical product, because that is what the customer is buying.
C) is often wasted effort, since the consumer wants what is in the product's home market.
D) is exciting, because it can be a way to cajole the consumer into purchase without changing the product at all.

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