Multiple Choice
The language story of Chevy's Nova name is
A) an urban legend contradicted by the facts in the market.
B) a needed warning about back translation and language sensitivity.
C) one of many examples of language-based marketing snafus in foreign markets.
D) a costly mistake for Chevy and an example of the need for local adaptation.
Correct Answer:
Verified
Correct Answer:
Verified
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