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    International Business Competing Study Set 2
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    Exam 15: Entry Strategy and Strategic Alliances
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    Relational Capital Refers to the Building of Interpersonal Relationships Between
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Relational Capital Refers to the Building of Interpersonal Relationships Between

Question 18

Question 18

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Relational capital refers to the building of interpersonal relationships between the firms' managers in a strategic alliance.

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